• The process used to take a product from an idea to reality

    • 5 stages

      • 1. Brainstorm

        • An active discovery stage that’s all about generating ideas about the user and potential needs or challenges the user might have.
      • 2. Define

        • Using the insights from the brainstorm stage and starting to narrow the focus
      • 3. Design

        • Implementing the insights into new designs using various tools
      • 4. Test

        • Evaluating the product design based on the feedback of potential users
      • 5. Launch

        • Sharing a finished version of the product with the public